I want to generate work in Gujarat: Nirav Panchal

With Kevi Rite Jaish and Bey Yaar being such huge hits, not just in India but also overseas, the stage has begun to set for a new era of urban Gujarati films to rise. Nirav Panchal, the young editor of Bey Yaar talks about how people in Gujarat itself could encourage the Gujarati entertainment industry and help in its growth.
Nirav Panchal has been a part of the Gujarati entertainment industry for about 7-8 years now and has seen his share of struggle.He says, "I've seen people send local projects to agencies and freelancers in other cities because they thought their work would be good. It is a myth! there is so much talent here in Gujarat itself, it doesn't make sense to send out work when people here are looking for some!" For Nirav it isn't only about the money, "Of course money matters. You would want to earn well for all the hard work you are putting in. But for people in such a creative field as this, it isn't just the money that matters. I've worked on mundane projects that I knew would do no good to me, only for the money factor. And it can be frustrating too, because you want to use your creativity but can't." His one wish is to generate work and income for the talented people in Gujarat, "The Gujarati industry is dying, not because there isn't good talent here - there is lots of great talent, skill and knowledge and also a lot of money in Gujarat. The problem is that people still prefer to invest in something other than Gujarati entertainment, all because of a myth. They will invest in Punjabi films but if it comes to investing some thought in making a great Gujarati film, people will put a stop there. I want to generate work for the people of Gujarat, in this industry."